Original post. Teetimme valtakunnallisen kyselyn käyttäjien syistä olla lataamatta sovelluksia. Aina välillä kuulee pohdintaa siitä, kuinka merkittävä syy "puhelimessani ei ole tilaa" on enää nykyaikana, mutta hyvin se pitää pintansa. Tärkeimpään syyhyn on sentään helppoa vaikuttaa itse. Käyttäjät eivät lataa sovellusta, jos he eivät koe saavansa siitä hyötyä. Tämä kannattaa pitää mielessä niin sovellusta suunnitellessaan … Jatka artikkeliin LinkedIn: Miksi et lataisi mobiilisovellusta?
LinkedIn: Espresso House coffee subscription
Original post. Earlier this week, it was in the news that Espresso House Group café chain will start offering coffee with a monthly subscription. Today it seems to be live. I think it's a clever hack that they issue you a "free coffee" coupon once an hour. It's also great they have built their app to be … Jatka artikkeliin LinkedIn: Espresso House coffee subscription
LinkedIn: Panel discussion on the business benefits of strong customer authentication
Original post. I will participate in a panel discussion later this week, organised by Signicat. The topic will be the good old: PSD2 is coming, what should we do about strong customer authentication (SCA)? What is new is the point of view. So far, I have been focusing on the ways of optimising the customer … Jatka artikkeliin LinkedIn: Panel discussion on the business benefits of strong customer authentication
LinkedIn: Experiences from Suunto 7 purchase process analysis
Original post. Not everyone knows that I used to be pretty deeply involved in the world of sports and fitness apps and wearable devices 5+ years ago. Hence, it was personally rewarding to participate in assessing the purchase and onboarding experience of #Suunto7, their first Wear OS powered smart sports watch this summer. Better yet, I … Jatka artikkeliin LinkedIn: Experiences from Suunto 7 purchase process analysis
LinkedIn: The great authentication saga, part 5/5
Original post. You know what they say: it's not a proper trilogy unless it has five parts. The final entry of my authentication saga has been published. If you missed the earlier parts, don't worry. The final part doubles as an intro and the table of contents you wished you had when it all started. … Jatka artikkeliin LinkedIn: The great authentication saga, part 5/5
LinkedIn: Presenting at Posti eCom Next 2020 seminar
Original post. It was inspiring to get to share some ideas about my favorite topic, winning mobile services, at the eCom Next 2020 seminar organised by Posti. It seems to me that while the majority of service usage tends to come from mobile already, sales are lagging behind. To solve this, I suggested using Customer … Jatka artikkeliin LinkedIn: Presenting at Posti eCom Next 2020 seminar
Matias Pietilä 